Team
I joined Contexte in October 2024 to create the marketing department and develop the media outlet’s new offerings. As a French-American entrepreneur, I have built my career around the issues of internationalisation and the digitalisation of fast-growing companies.
In 2009, I co-founded one of the first mobile service development agencies in France, SMARTFINGERS MEDIA, where I witnessed the emergence of a format (the mobile app) that would revolutionise our digital habits.
In 2012, SMARTFINGERS MEDIA merged with three other agencies to form Insign, an independent consulting agency. There, I had the opportunity to support major groups (such as SNCF, BNP, AXA, and Novartis) as well as strong mid-cap companies (like Acadomia, Parrot, and Acoem) in driving their digital transformation and launching innovative services in France and abroad.
In 2021, I decided to leave the agency world to focus on the development of international tech champions, such as Scality and Silvr, overseeing their brand, growth strategy and marketing.
I hold an MSc in Management from EM Lyon. For five years, I also supported startups in the ‘promising hope’ incubator and within ‘business creation’ programmes.
Declaration of Interests
Other professional activities that have led to remuneration or compensation since I joined Contexte
I have nothing to declare in this area.
Ownership of shares or claims in a company that could be covered editorially
I have nothing to declare in this area.
Current participation in the governing bodies of a public or private organisation (association, companies) that could be covered editorially
I have nothing to declare in this area.
Current volunteering roles in an association taking positions on public policy (advocacy) or regular donations and current memberships in a political party or union
I have nothing to declare in this area.
Elected positions and mandates
I have nothing to declare in this area.
Family ties* with anyone having significant professional or activist activities in public or private organisations that could be covered editorially
My wife, Johanna-Soraya Cayre, is co-founder of Féministes contre le Cyberharcèlement (Feminists against Cyber Harassment), which has initiated broad feminist and anti-racist discussions on cyberviolence in France. She leads training courses and advocacy initiatives on this topic. She also works on intra-militant violence and restorative justice.
*Ascendant, descendant, spouse, partner bound by a civil solidarity pact, or stable and established romantic partner.
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